In 2017 we expect to see a broad continuation of the trends seen in 2016, with a further shift of ad budgets online, further growth in mobile and continued growth in native advertising. With the continued roll-out of further ad products, especially those around mobile and video, we believe we remain well positioned, and as such expect to see solid growth in 2017 advertising revenues.
Through 2016 VK continued to perform very well with engagement and audience increasing through the year. In FY 2016 revenues grew 43.4% to RUR 8,936m with the Q4 growth of 49.9% to RUR 2,999m. The redesign of the desktop and the addition of new features, especially the smart newsfeed, on mobile in 2016 were well received by users and led to increased engagement. Total monthly active users set a new record of 95m in December with the embedded VK messaging on mobile and desktop reaching 82m monthly active users. Mobile usage also continued to see strong growth with a new record of over 78m mobile monthly users in December.
In 2017 the focus will remain on native, and especially mobile and video advertising in the newsfeed. As previously commented we expect the ad load and pricing to continue to increase from the current levels. At the time of the acquisition of the final 48.01% of VK in September 2014, we said that we would at least double revenues in 3 years. This has been achieved in 2 years. We continue to see significant further opportunities for VK with both an expanding user base and an increasing number of features, and as such, expect to be able to double the VK revenues again over the next 3 to 4 years.