Vivo, Oppo, Lenovo rule Indian brands as indicated in the India market share report

enlisted 109.1 million units of cell phone shipments with a marginal 5.2 percent yearly development in 2016, statistical research firm International Data Corporation (IDC) said on Monday. Chinese players took the lead.

In the final quarter of 2016, cell phone shipments timed 25.8 million units – enlisting comparable volumes as that of 2015 yet decreasing strongly by 20.3 percent over the past quarter.

This was mainly because of an occasional decrease after an all time high celebration quarter and demonetisation in November, which prompted to moderately bring down sales in November and December.

“Feature cell phone to smartphone migration has backed off as costs of cell phones are still very high for a feature cell phone user,” said Karthik J, Senior Market Analyst, Client Devices, IDC.

The share of China-based merchants touched an astounding 46 percent in the final quarter of 2016. Their shipments multiplied over the same period a year ago while the share of homegrown merchants slipped to 19 percent.

Samsung kept on leading the cell phone market with 25.1 percent share regardless of a 13.1 percent sequential decrease in the final quarter of 2016. But, Samsung’s yearly shipments expanded 3.2 percent in 2016, driven significantly by the J-series.

Xiaomi ascended to second spot with 10.7 percent share against 3.3 percent in the same period a year ago. Year-on-year shipments grew triple while sequential development was 15.3 percent.

Lenovo (counting Motorola) slid to third place as shipments declined 17.4 for each penny consecutively in the final quarter of 2016 and 14.5 percent over same quarter of earlier year, the report mentioned.S

Oppo made it to the main five list with 8.6 percent share.

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