The live video streaming service Twitch announced recently that it has signed a two-year contract with Blizzard Entertainment. Twitch will be third party broadcaster to stream from the biggest gaming events of Blizzard’s which include MLG.TV and Blizzard.com popular games like Starcraft, Hearthstone, Overwatch and Heroes of the Storm.
While the agreement does not include exclusive right to broadcast the event only through Twitch, so the organizer of the tournament or Blizzard can use others streaming services. Twitch will cover only some of the events of Blizzard, including Heroes of the Storm Global Championship, StarCraft II World Championship Series, Hearthstone Championship Tour, World of Warcraft Arena Championship, Overwatch APEX League, and Overwatch Premier Series.
According to Twitch COO Kevin Lin:
“We founded Twitch as a gaming platform heavily based on our community’s reaction to games like Blizzard’s ‘StarCraft II,’” “Since then, our large, but tight-knit community, our constantly evolving suite of interactive features, and a native emote-driven chat language celebrated by viewers enable us to support and grow Blizzard esports in a manner that best serves our collective fans. This includes providing Blizzard fans with exclusive in-game content for those who subscribe to Twitch Prime, another defining and cherished component of our brand.”
This is a pretty good deal for Twitch, where other tech giants such as Facebook, Twitter, YouTube, and many other apps were competing for streaming rights as it has a huge audience around the globe, which continues to be a favorite place for gamers who want to watch and broadcast video games.