Starbucks introduces voice and text based order system into its My Starbucks barista.
Now you simply have to speak or text into the voice assistant and your order for the drinks or food will be placed and payment will be done. You can change your order as if you are talking to the barista.
It was already planned by the company that in the start of the year, this feature will be injected to beta testers.
The incoming orders are processed through AI that actually embodies voice assistant. The assistant will not only take the order but would also confirm the location along with helping the customers making online payments.
Currently, the company intends to run a limited beta test in which the feature would be available to only one thousand customers on iOS only, with stream roll out to be completed in 2017. Moreover, activation of the feature on Android will be completed next year.
Along with voice adoption, the company has something else to offer; “Starbucks Reorder Skill” for Amazon Alexa. Through this, the customer can re-order their usual items if they have installed the Starbucks mobile app on their devices.
Critics believe that the launch of voice-based feature is indeed very timely, as the entire market is inclined towards it.
Reportedly, 24.5 million voice-first devices would be unveiled during 2017 from various platforms, with Google Home and Amazon’s Alexa being the leaders.
Such a major turn is obviously because of customers’ increased attention to interaction with assistants through their devices; notable among them are Siri, Google Assistant, and Cortana.
Therefore, a field that was considered limited to tech giants, also made its place in set-ups like Starbucks, which was already doing great for mobile payments and order-ahead.
To talk of its progress, the company has noted that it has almost 13 million Starbucks Rewards members in the U.S that account for approximately 7 percent of Mobile Order and Pay transactions in the country.
Starbucks establishes a connection between the barista and customers that is promoted by the digital ecosystem, which is user friendly and market-oriented.