So with everything going against Star Wars BF 2, we finally have some people in its favor. Some analysts have spoken up against the people raising objections on the loot boxes used in the game and according to a Wall Street firm it’s still “one of the cheapest forms of entertainment.” According to KeyBanc Capital Markets analyst, Evan Wingren:
We view the negative reaction to Star Wars BattlefrontII (and industry trading sympathy) as an opportunity to add to Electronic Arts, Take-Two, and Activision Blizzard positions. The handling of the SWBF2 launch by EA has been poor; despite this, we view the suspension of MTX [micro-transactions] in the near term as a transitory risk.
Gamers aren’t overcharged, they’re undercharged (and we’re gamers). … This saga has been a perfect storm for overreaction as it involves EA, Star Wars, reddit, and certain purist gaming journalists/outlets who dislike MTX.
If you take a step back and look at the data, an hour of video game content is still one of the cheapest forms of entertainment. Quantitative analysis shows that video game publishers are actually charging gamers at a relatively inexpensive rate, and should probably raise prices.