Last year, Samsung has the two flagship smartphones S7 and S7 Edge. Samsung release the other flagship Galaxy Note 7 but unfortunately, the defective batteries of the smartphone failed the brand name badly.
The sales of the Note 7 dropped and the company called back the handsets. The company bears the financial loss as well as reputation. But the company strategically handles the situation and the Galaxy S7 and S7 Edge is sold out. From the latest sales report, the company earns the revenue with the sales of the 7.2 million units of the both smartphones in the first financial quarter.
After the corruption case and the failure of the Note 7, there are the impressive number of users who have shown the trust on the Samsung and buy the S7 and S7 Edge. With the release of the S8 and S8 plus the company also have the potential customers to buy the smartphones and the company is expected to the earn more in the next quarter.
The Samsung latest smartphones are warmly welcomed by the users in the market, but the company made efforts in the sale of the S7 series. The company uses the same advertisement and the strategies as they normally did with the release of the flagship smartphones.
There are almost 1 million users who preorder the S7 series in the home country South Korea. The sales of the smartphone increase the revenue in the first quarter of the year 2017.
According to the report, the Samsung electronics earned 23% of revenue from the smartphone market in the world. The company sells the 92.8 million units of the smartphone higher than its competitors Apple, who sells the 78.3 million units.