The gigantic software Oracle has issued complaints to the EU regulators about the Google’s recent policy changes. Oracle further briefed that Google’s advertising schemes are quite unjust for them.
The main conflict raised up in June when Google issued a privacy update allowing users to do Ad’s Personalization. The purpose behind the Ads Personalization is the creation of a user profile to make ads more effectual and pertinent.
Google has made a policy that serves the purpose of gathering user’s browser and search data. The data is gathered from a large number of people and sources. This policy makes benefit by showing more vigorous profiles of Google’s users. Furthermore, Google has also decided of expanding the service to include Youtube as well. The policy proves to be a competitive edge for Google by more robustly targeting ads to users. Oracle claimed that the policy will make it difficult for other companies to compete with Google.
Privacy Advocates Has Also Raised Up Issues :
Google plays a trick for making the new policy change gets accepted.They concealed it into the proposal of permitting new features to strongly control user’s personal information. Therefore, Google’s got successful in trapping its naive users into the net. Finally, Google broke the silence and stated that Oracle complaints to the World’s audience data and the proxies are quite frolicsome.
Oracle and Google are also seen in another conflict in the US. In that event, Oracle blamed Google for using a copyrighted Java API. The Java API was employed in Google’s Android devices. But the decision committees have called it as a matter of “ fair use”. Still Oracle is intentionally planning to appeal the decision.