Computex 2017: ARM’s improved designs offer improved usability in smartphones’ upcoming technologies


 has been the base design of more than 16-billion chips in the previous year bringing us to the fact that ARM has now made a very special place in the market. But is this all? Definitely No! The technology is moving at an ever fastest speed and the modern day smartphone users demand their phones to play console-quality gaming. Also, Augmented Reality and Virtual Reality usage are increasing day by day and the number of apps utilizing these technologies has grown to a much higher extent.

What’s The Growing Demand in Applications?

As times are changing, more and more such applications are rolling out which usually require flexible and heterogeneous designs. Making full use of the hardware resources available like CPUs, GPUs, and even accelerators, the apps these days want newer optimized levels of efficiency.

ARM’s New Announcement

To cater the needs of time and to deliver the “total compute” performance, ARM is now rolling out Cortex-A75 for high performance compute, Cortex-A55 for power efficiency, and Mali-G72 graphics for VR, gaming and machine learning. According to the Vice President and General Manager of the Media Processing Group, Jem Davies,

ARM is changing to address how compute is changing every day all around us.

Company’s Track Record of Developing Technologies

The release of this new chip design has come out at a very logical time when it’s almost a year when the Cortex-A73 was first announced. This was the company’s first design based on the Artemis microarchitecture. The efficient performance results made it possible for it to make its firm place in the Qualcomm’s Snapdragon 835, MediaTek Helio X30 and HiSilicon’s Kirin 960 etc. Moreover, ARM has also announced the Mali-G71 chip which is the company’s first Bifrost GPU. If you are wondering about its applications, it is the one used in Samsung Exynos 8895 and Kirin 960. So that means that Mali-G71 is being used in Samsung Galaxy S8 Duo and Huawei Mate 9.

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