Facebook CEO speaks about the social networking site’s video strategy and says rather ensures about ‘Heavy Investments,’ considering video a growing, ‘Mega Trend.’ Mark Zuckerberg shared his views this Wednesday, laying out his personal vision regarding future of ‘Facebook Video’ and apparently; finds YouTube’s battle plan worth copying.
Zuckerberg seems to be of the opinion that to maximize his site’s competitive advantage(s), Facebook’s focus should be on short-form video instead. He in other words, is not in favor of chattering about longer visuals/videos and this really makes sense.
“To start with, our focus remains more on shorter-form content,” said Mark Zuckerberg while responding multiple questions about his site’s future plans or video strategy. As mentioned above, Mark ensured about investing heavily as he ‘sees video as truly mega trend.’
Facebook thus plans to make payments to any video maker(s) either through ad-revenue sharing or up front; for using their respective content in both the site’s News Feed as well as Video Tab. There seems to be no truth in reports about Facebook’s huge funding or investments on dozens of movies, clips or TV shows any sooner.
Facebook CEO noted that for the ‘foreseeable tomorrow,’ quick and shorter clips are the ‘primary focus.’ To start with, the YouTube format or model attracts Facebook more; for collection of video clips in bulk and later on, just like Netflix; making investments on long-duration films or longer shows.
And why Zuckerberg dubbed a video as ‘mega-trend’ because in the presence of bigger display screens, rapid connections and much improved mobile phone cameras watching anything while on the go has become all the more interesting and easier; especially the short-videos that certainly help people take a break from their respective hectic and tiring lives. That’s why perhaps, YouTube’s battle plan looks better option to Mark.