Lyft is a great addition to the rental vehicle services for those based in the USA and now, it’s time for the company to fulfill its CSR. As a joint venture between Lyft and Aira, we’ll witness a new development by the two companies to help out those with impaired vision. To make the lives of such people a bit easy, Lyft has decided to make use of Augmented Reality.
How Does It Work?
Those who are already using Aira will be able to call Lyfts with the help of Aira. Aira will be backing up Lyft with essential information including:
- Location of the vehicle
- Diver’s name
- Pick-up spot
- Fare cost
- Estimated time of arrival
Aira will not leave the case once a person has boarded Lyft rather, the agents will stay connected to the passenger throughout the journey. This will give the passenger, a feeling of satisfaction and the agents will even give directions for the last 50 feet of the walk. After all, you don’t want the users to end up in a trauma after they are off the vehicle. Suman Kanuganti, who is the founder and CEO of Aira talked about the new service:
Lyft is committed to be a model for the type of community we want our world to be: diverse, inclusive, and safe. Aira’s mission is to give people who are blind or low vision the power of information. I am psyched about this partnership as it’s designed to provide an end-to-end enhanced experience that makes transportation more accessible to all blind and low vision people, anytime and anywhere.
Gyre Renwick, Vice President of Lyft Business says:
We are thrilled to announce our partnership with Aira, an organization that enables hundreds of millions of low vision people to lead better futures. Together, we’re working towards our mission of improving people’s lives with the world’s best transportation by introducing better transportation solutions to those with vision loss – ultimately enhancing mobility opportunities and helping create more accessible cities.