Artificial Intelligence Chatbot Natural Language Processing Social Media Marketing

Impact of AI on Social Media Marketing

AI in social media marketing

Social media has become an inseparable part of everybody’s lives. From the moment we wake up until we fall asleep, we are up and scrolling on any social media platforms. Whether it is Twitter, Facebook, Instagram, LinkedIn, Snapchat, or some online shopping app, our phones are constantly receiving notifications from one or the other social media platforms. 

People’s constant engagement with social media platforms has opened ways for businesses to market their products and engage with people more creatively. Companies are eager to leverage social media platforms to increase their brand value and create awareness about their products among the general public. 

The last decade witnessed a massive shift in the marketing industry. As social media gained momentum, marketing professionals switched from traditional marketing strategies to strategically planned social media campaigns. 

AI has benefited both social media users and marketers. Companies are incorporating AI in social media to take their marketing strategies a notch higher. AI tools such as recommendation engines, chatbots, facial recognition, etc. are profoundly helpful in running social media campaigns for companies worldwide. In this blog, we help you understand how AI in social media is helping companies to grow.  

Let us have a look at how AI is helping companies in running effective social media campaigns

1. Content Creation

Marketing for companies has immensely changed. Content creation brings a lot more customers to a company than any other marketing strategy. Companies publish their content on different social media platforms and create awareness about their brand. 

However, creating quality content is a time-consuming process. Researching content ideas, writing, editing, etc. eat up a lot of their workforce time.  

AI has simplified curating quality content and engaging with the audience. AI-powered tools identify the most shared content and trending hashtags. High end-recommendation engines provide relevant links and sources for legitimate information. 

In addition to this, AI-powered writing assistant tools help create SEO content, which is free from plagiarism and grammatical errors. SEO content and the use of keywords increases the chances of getting the content ranked.

2. Deliver Content Strategically

The content loses value if it is not curated, keeping in mind the relevancy it holds for the audiences, the accuracy of the information, and the timeline during which it is published. Curating quality content is not helpful until it reaches the targeted audience on time. Posting the content at the right hour is as important as putting it up on the right social media platform.

Companies have to deliver content considering various factors, the most important being the time. Publishing content when the audience remains more active increases the chance of catching their attention. 

AI tools help companies to schedule their posts and get their content published at the right time. AI tools control the promotion strategies of companies, track progress, and identify roadblocks. This helps the companies keep a check on whether a particular marketing strategy is useful or something that needs to be changed. 

3. Augmented Reality provides a personalized experience

Image Source: Luxury Daily

AR makes the real environment into a digital interface by putting virtual objects. It uses the existing environment and overlays it with some new information, unlike virtual reality, which creates an artificial environment. AI and AR are changing the way brands promote their products. AR allows users to try products before they can buy. This technology has improved the user experience immensely. AI and AR make it easy for consumers to decide what they should buy and makes them sure about their purchase.

Gucci is one such Luxury brand that has incorporated AR in its app. The AR feature allows users to try on sneakers. Just point the camera downwards and see a digital overlay of different sneakers on your feet. This provides a personalized experience to users. 

With AI and AR, companies can boost their conversion rate by providing a personalized experience to users and speeding their purchase decision. It allows brands to offer unique, personalized, and digital experiences to customers.

4. Gain Customer Insights and reach the targeted audience

AI tools can learn from the past activities of users. AI collects and analyzes data that helps in so many ways. The reason you see several ads related to a product you googled two-three days back is the fact that AI keeps a check on your activity and learns from your past searches. 

Marketers have access to data and consumer insights. AI tools help collect data based on the online searches of users that help marketers launch targeted ads. AI allows marketers to predict customer actions and increase engagement rates. Better data collection makes companies aware of the problems faced by the audience or their interests. This will enable companies to come up with new product ideas and help them create better ads.

Collaborating with influencers is a prevalent strategy used by brands these days. AI tools help in identifying and filtering fake influencers with suspicious histories. This refrains companies from wasting their time and resources on such social media campaigns. 

5. Intelligent Chatbots improves communication

Image Source: Fingent

The chatbot is an AI software that conducts a conversation via auditory or textual methods and facilitates dialogue with a user. It stimulates natural human communication. 

Chatbots provide customer support and are available 24*7. They act as a bridge between users and companies. They provide quick responses and help to solve queries of customers. 

Chatbots save users time as they do not have to wait for a reply from the company. Any query or question is reverted in no time. This also updates the system with useful data about what type of customer is visiting the website and his needs. 

6. Sentiment Analysis

Image Source: Revuse

Marketers also use AI tools for running sentiment analysis. AI tools are capable of detecting negative words in the content. For example, tweets or reviews from customers are collected, and a sentiment analysis using NLP (Natural Language Processing) is carried out. This way, companies can identify any negative remark about their products.

By carrying out sentiment analysis using NLP, companies understand the problems of their customers. This helps the companies to bring out a product that is more suitable and useful for the users. 

Conclusion

AI has transformed the way social media works. By providing significant insights to companies, AI tools help marketers develop an impactful social media campaign. AI has augmented user experience and has brought the public closer to the brands. AI products such as recommendation engines, chatbots, facial recognition, etc. have expanded the social networks of users and companies. It collects data on the type of content users engage with and provide suggestions accordingly. AI is bringing drastic changes to the marketing industry and helping companies increase their brand value.

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