Google just announced a new section in its Play Store under the new Android Excellence program. Google’s editorial team was at it since quite a long time and it basically categorizes apps into 2 different sections i.e. Apps and Games.

DSCF1474 3.1497386030 Android Excellence program highlights the best apps from the Google Play Store   The update is actually a reaction to Apples overhauled App Store

What’s The Purpose of This Categorization?

The categorization is basically done in order to feature a rotating collection of apps that deliver a superb Android user experience. Google has its own standards of placing apps and games in the Excellence program and the major decisive factors for it are:

  • Best practices
  • Great design
  • Technical performance
  • Localization
  • Device optimization

To check out the feature, do visit Google’s newly revamped Editor’s Choice section.

Apple’s Call for Competition

The update is actually a reaction to Apple’s announcement of overhauled App Store where the UX has been improved primarily by introducing a new interface and shifted focus on discovery and how-tos. Apple has decided to pay a tribute to developers by featuring one app a day on the home page of their App Store. This will help the developers a lot in designing their future goals because to get featured on the Apple App Store is a big thing.

new app store Android Excellence program highlights the best apps from the Google Play Store   The update is actually a reaction to Apples overhauled App Store

Android’s Strategy

Obviously, Android had to make a difference so the Android Excellence program will only be updated quarterly. Now, the difference is that the Android’s policy for selecting any app for the program will be a complete mystery as the company can select any of the apps to feature in the program. Anyway, the Excellence program has already been launched and you definitely need to check it out.

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Android Excellence Apps

The initial list of the apps goes like:

  1. AliExpress by Alibaba Mobile
  2. B&H Photo Video by B&H Photo Video
  3. Citymapper by Citymapper Limited
  4. Drivvo by Drivvo
  5. drupe by drupe
  6. Evernote by Evernote Corporation
  7. Hotel Tonight by HotelTonight
  8. Kitchen Stories by Kitchen Stories
  9. Komoot by komoot GmbH
  10. Lifesum by Lifesum
  11. Memrise by Memrise
  12. Pocket by Read It Later
  13. Runtastic Running & Fitness Tracker by Runtastic
  14. Skyscanner by Skyscanner Ltd
  15. Sleep as Android by Urbandroid Team
  16. Vivino by Vivino

Android Excellence Games

For the games, the list is shown below:

  1. After the End Forsaken Destiny by Nexon M Inc.
  2. CATS: Crash Arena Turbo Stars by ZeptoLab
  3. Golf Clash by Playdemic
  4. Hitman GO Square Enix Ltd
  5. Horizon Chase – World Tour by Aquiris Game Studio S.A
  6. Kill Shot Bravo by Hothead Games
  7. Lineage Red Knights by Ncsoft Corporation
  8. Nonstop Knight by flaregames
  9. PAC-MAN 256 – Endless Maze by Bandai Namco Entertainment Europe
  10. Pictionary by Etermax
  11. Reigns by DevolverDigital
  12. Riptide GP: Renegade by Vector Unit
  13. Star Wars: Galaxy of Heroes by Electronic Arts
  14. Titan Brawl by Omnidrone
  15. Toca Blocks by Toca Boca
  16. Transformers: Forged to Fight by Kabam