Google blocked 1.7 billion bad ads in 2016, which is almost double the figure 780 million they reported last year.
This is an obvious indication of the company’s uncompromising take on fraudulent advertising, which threatens the search engine’s credibility.
In its report Bad Ads, the company explains that these sights violated the clearly outlined policies of the network.
Reportedly, the scrutiny tightened in response to various new policies that were to placate the growing unsatisfaction with Facebook, Twitter, and Google, which were criticized for failing to contain propaganda on their platforms during Brexit and the recent US election.
Consequently, Google introduced AdSense policy to put a strict check on publishers so that they cannot use its platform for spreading fake news or to generate any revenues.
It then banned almost 200 publishers who violated the policy.
The company argues that it reviewed 550 sites for vetting their content for misrepresentation, including various impersonating news organizations.
340 faced temporary ban while the 200 went for permanent disappearance.
Another push was given to tabloid cloaker by removing its 1,300 accounts, which were responsible for fake tabloid news ads.
Other actions by the company have been outlined below:
- 15,000 sites and 900,000 ads faced severe actions for ‘malevertising’. They distributed unwanted software.
- 112 million ads were removed that attracted users for “trick to click,” along with more than 23,000 self-clicking ads.
- More than 68 million bad ads were disabled for violating healthcare.
- More than 17 million bad ads were disabled for illegal gambling.
- 80 million bad ads were removed for deception and fraud.
- 7 million bad ads were punished for their attempt to dodge Google’s detection systems.
- And, almost 6,000 sites and 6,000 accounts were cancelled for advertising counterfeit goods.
Such a massive action will certainly improve transparency and fair business through online advertising and publishing industry.