Google introduced Accelerated Mobile Pages (AMP) project some two years ago, and now the site is rolling a positive change to AMP integration. The move aims on helping a publisher view and copy his/her own link and share the same to the related webpage, not the AMP URL instead.
Google made the decision keeping in view and considering quite a backlash and complaints from majority of publishers; doubting Google’s traffic rules. Publishers believed that putting it on mobile optimization Google used to replace their URLs with those having the “Google” word in the URL. In other words, Google actually was stealing publishers’ traffic.
To clear the confusion and to the satisfaction of some particular webmasters, Google in the first place dismissed that the site takes all the traffic routing through AMP URLs. Secondly, it made it loud and clear that publishers’ traffic belongs to them and their website; nothing of concern there.
As a matter of fact ever since its creation and introduction, AMP has been admired by majority of users, benefiting from it to load and scroll through web-pages of their choice using their mobile devices. AMP certainly makes the process a rapid one, courtesy a special ‘Automatic Caching Google’ feature.
Considering the confusion thus caused a ‘mistake,’ Google ensures a positive change to AMP integration and we learn that the current design will no longer exist. Anyone wishing to share any AMP URLs would now find their own, original URL getting passed along. Google clarifies however, that to accelerate the URLs, AMP will keep on playing its role.