Application like Vine and Musical.ly has helped many to find the next gengeration superstars in the West. Now Tencent, the Chinese internet giant, aiming to boost its presence in Southeast Asia developing internet space. Ookbee has teamed up with Tencent, magazine business and online book are runned by the digital content startup to launch Ookbee U. the joint venture is designed to promote and identify “user guaranteed content” in Thailand, later the wider region of Southeast Asia with a focus on every kind of social media. Over the next three years it aims to gather over a million pieces of content. “Ookbee was conceived in time of ebooks and magazine, working with expert substance makers and distributors.
We used to contend with customary book shops, however for this new organization thought is to be more adaptable,” Ookbee CEO Natavudh Punk Charoenpong told TechCrunch. “The arrangement can be anything,” he included. “More than just books: music, funnies, and exploring different avenues regarding video.” Southeast Asia is home to more than 600 million purchasers and, on account of relentlessly developing offers of cell phones, its web economy is tipped to develop more than ten fold throughout the following decade. Thailand, the area’s third-biggest nation with a 65 million populace, is viewed as a key part of that guarantee. Tencent has long observed the potential and it has a significant presence in Thailand by means of Sanook, the nation’s most famous online entry which it completely gained a month ago after an underlying $10.5 million investment in 2010.
While terms of the new joint wander were not made open, a source with information of exchanges uncovered that Tencent has consented to put in any event $19 million in the substance. Tencent has attempted to make WeChat, the informing application that commands in China, mainstream in Thailand, Japan’s Line is the main player, yet it has seen accomplishment with Joox, its free music application which asserts more than 20 million enrolled users in the country.
The Ookbee U activity is firmly adjusted to Joox and other Tencent activities. Craftsmen who transfer music and pick up consideration on the stage could be guided and optimized into Joox stars, as indicated by Peng Charoenpong, who is additionally a cooperate with 500 Startups’ Thailand finance ‘500 Tuktuks’. “Ideally we will have some new gifts. Everybody will begin not so proficient but rather in the end would love to be ready regarding Joox,” he told TechCrunch. The point is “discovering ability and inevitably making them professional.” with Tencent planning to produce video content in Thailand.
Video and music are perhaps the most obvious areas for searching new talent but Ookbee which has aroused over $9 million from the investors to date, is on board for the content itself. It is present in five countries in Southeast Asia but the majority of its eight million registered users are in Thailand. As said by Pung charoenpong; “we plan to empower our artist, out independent, but if they want to monetize then they can own their IP and revenue share will be done. There is also an IP sign up where we share revenue and select good content to buy”. As explained.