Ever increasing marketing campaigns have led Facebook to show you more and more ads and spam posts in your News Feed. While addressing this issue, Facebook made an announcement the other day that they are planning a clean and more targeted News Feed getting rid of the spammy junk and unnecessary marketing campaigns. The viral clickbaits and other related junk often lead innocent users to an unwanted malware page which can affect their security.
Facebook is determined to instill the idea in the next few months thus providing users only the content they want or the one that is genuinely deserved. This move was actually very necessary and long awaited as most of the spammers have been using Facebook solely for their own financial benefits. Because of the ever increasing popularity and usage of Facebook, it is considered as one of the best media to market your product. Facebook supports paid marketing and sponsored content but the freebies have made Facebook an easy couch to lie on.
Genuine Advertisers Need Not to Worry
It’s not the part of Facebook’s plan to block the genuine advertisers, rather the low-quality web pages and websites which are totally involved in spamming will be blocked. Jiun-Ren Lin and Shengbo Guo, the Facebook’s researchers have expressed their views regarding the matter like:
We have had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising on our platform. Now, we are increasing enforcement on ads and also taking into account organic posts in News Feed.
Facebook Believes In Quality Content
Facebook stands on grounds of high standards as providing the content that is cleaner and more informative has always been the purpose of the social networking giant. To keep on running the cycle, Facebook has to bear the expenses of giant servers and storages which spammers are filling up with the external links that contains loads of useless ads with very little substantive content.
To ensure that the low-quality web pages don’t remain on the social network, researchers at Facebook are bringing the Artificial Intelligence in the scene by having a tight scrutiny on the content that is being shared. These methodologies will measure the content to ads ratio and then it will be decided that whether the content shared deserves a space on the social networking site or not. The researchers explained the ‘behind-the-scenes’ of this AI:
So if we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad. This way people can see fewer misleading posts and more informative posts.