In the wake of dangerously growing trend of placing fake, misleading and (in several cases) harmful ads on various websites Google was left with no other choice but to take strict action. Google’s role resulted in removal or take down of billions of online ads by the company in the past year while large number of publishers had ended up totally banned.
Since no website would like to compromise on the security of its clients (or even their own) the action taken by the Google brought a sigh of relief for the sites; victimized by the scammers; leaving them riddled with scores of fake news, deceptive ideas or fake/harmful advertisements etc. The company thus deemed it necessary not to weed out the unwanted, bad or fake ads only but weed the bad publisher(s) out too and as a result.
There were 200 publishers kicked off by Google during the period from November to December, from its well-known ‘AdSense‘ network, whereby texts are served automatically while ads, based on the participating sites’ audience, are displayed.
Google’s response against the banned sites and banned publishers over their involvement in proliferation of fake news/news sites was part of company’s existing policy; prohibiting or disallowing sites from placing or promoting misleading ads, content or claims etc.
Following remained the few particular areas of concern for Google in 2016:
- Ads for or about ‘Illegal Products’
- ‘Misleading’ or ‘Deceptive’ Ads
- ‘Bad’ and ‘Self-Clicking’ Ads, particularly on mobile phones
- ‘Tabloid cloakers’ as Google dubs them (i.e. ads ‘gaming with the system’ instead).
Talking about the issue Google’s Product Management – Sustainable Ads Director confirmed that the company successfully dealt with as many as 1.7 billion advertisements; violating company’s policy pertaining to the advertisement(s). Scott Spencer stated that Google’s highly successful action focused on two core actions: expanding Google’s ‘Ad Policy’ and enhancing its technologies.