Chrome being the king of all the internet browsers, has gathered a great number of users from around the globe. There are issues with this browser but still, the developers at the back end are fully committed to resolving them. One of the greatest issue with the browser was of ad-blockers that didn’t go well with it but now, Chrome will be acquiring a built-in ad blocker from Google.
This specially designed ad-blocker doesn’t run on the simple algorithm of blocking all ads from the internet, instead, a very sophisticated technique is used in it. The blocker concentrates on the ads that are mainly the reason of annoying the internet users. We’ve seen users even getting embarrassed by some of the auto-generated ads that you don’t actually want to appear on your screen. There are certain standards for these online ads and suppose if a certain website isn’t showing even a single ad according to those standards, all of the ads on that site will be blocked. So this ad-blocker is a very intelligent one unlike those which either rule out all the ads or don’t even bother for those violating the standards. Google has got some suggestions for the websites and publishers:
Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.
This new ad-blocker will be in action from February 15th, 2018 and onwards.