There was a time that BlackBerry was leading the mobile market, but that was its dominating past. According to a recent report from Gartner, the market share of the Canadian company almost dropped to 0 percent.
Gartner reported on Wednesday that BlackBerry has sold 207900 devices in last quarter of 2016 which make it only 0.0481 percent of the market share. However, the number round up zero if you consider it in 432 million units in which Android has 81.7 percent and iOS has 17.9 percent of the market. Huawei, BBK and Oppo estimate a 21.3 percent of smartphones sold in the fourth quarter of 2016.
The Canadian manufacturer sold overall 906,900 smartphones in 2016. The year over year declination is 77%. The market share of the BlackBerry is also very low of 0.05%. compare to Samsung 20.5% and Apple of 14.4%.
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In my opinion, the main reason seems to be that BlackBerry didn’t react quickly enough to change its operating system after the release of iPhone and Android 10 year ago as developer preferred only focus on iOS and Android applications. So user basically follows to find their favorite applications.