Back in the year 2014, Amazon had a go at the smartphone market with their Amazon Fire phone. But compared to what Android and iOS was offering, the new OS from Amazon didn’t stack quiet well. Resulting in a total failure in the market. Well looks like Amazon has learned its lesson. As the company is now taking an entirely different approach towards making their next smartphone.

gsmarena 001 Amazon Reportedly Working On A New Smartphone With Support For Google Play Services

Amazon is now reported to be working on a new smartphone named ‘’ICE’’. Which would not only have access to Google Play Store, but Google Play services as well. Aside from that it’s also reported that Amazon will be focusing on emerging market. In terms of specs the upcoming ICE smartphone is rumored to come with either a 5.2 or 5.5 inch display. That will be coupled with 2GB of RAM and 16 GB of storage. There will also be a Qualcomm Snapdragon 435 running under the hood with a finger print scanner placed at the rear of the smartphone. Where Gadget 360 is claiming that the launch price of this smartphone will be somewhere around $93.

If we look at the previous Fire phone from Amazon. There were a lot of reasons why the smartphone failed drastically. Where Amazon had to cut down its price after a few weeks of its launch. The old Amazon Fire phone not only offered features that were gimmicky, but there was also no support for Google services. Aside from that the smartphone was also priced very high, something that Amazon shouldn’t have done with a new smartphone. Though the smartphone did offer the latest specs at that time. If the recent reports are true about the new ICE smartphone from Amazon. Then we are sure that there will be a lot of adopters of it, especially in the emerging markets.

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amazon fire phone press 3 840x473 Amazon Reportedly Working On A New Smartphone With Support For Google Play ServicesWhat do you think about this new approach from Amazon? Are they finally doing the right thing by embracing what Android have to offer.