Amazon

Amazon introduces Amazon One: A Contactless Payment and Biometric System

Amazon One
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Amazon never fails to amaze customers. Recently, Amazon introduced Amazon One, a device that promises to provide a contactless way for paying at a store, presenting a loyalty card, entering a location, etc. Just a simple wave of the hand over the Amazon One device is needed to enter a store or make payments. This is how fast and convenient it is!

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Amazon has released the Amazon One device at the right time when the world is fighting against COVID-19 that spreads from contact. Amazon One devices will be appreciated and welcomed by the retailers who are working hard towards providing a contactless environment to the public looking at present times. 

Presently, Amazon has installed Amazon One at two Amazon Go stores in Seattle. Slowly and steadily, the company will start using the device at other Amazon stores. Amazon is also working towards providing Amazon One services to third parties like stadiums, office buildings, and other retail stores. However, the company has not said anything regarding that yet.

What are the steps to sign up for Amazon One?

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Undoubtedly, Amazon One will make consumers’ lives better. It will change the customers’ shopping experience altogether. People will no longer have to wait in long queues for carrying out the payment or entering any place. With Amazon One being installed at payment windows, processing payments will be smooth and quick because all consumers need to do is wave a hand over the device.  

To sign up on Amazon One, you can follow the below-mentioned steps:

  1. Insert your credit card.
  2. Hover your arm over the Amazon One device.
  3. Follow the prompts to associate the card with the unique palm signature, which is built for you by the computer vision technology in real-time. 
  4. Amazon One provides you with the option of enrolling with just one or both the hands. 
  5. You have successfully signed up.

Amazon One requires you to sign one time only. So, once you have enrolled to use Amazon One, you don’t have to carry out the entire procedure again. Just hold your palm above the device for a second or so, and you are good to go.

Why Palm Recognition?

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According to Dilip Kumar, Vice President Physical Retail & Technology at Amazon, palm recognition is more private and secure than some biometric alternatives. The fact that no two palms are alike helped Amazon to pick palm recognition. Amazon One analyzes all these aspects and distinct identifiers on your palm to create your unique palm signature. Moreover, palm recognition will provide people with a contactless way to identify themselves or authorize a transaction.

What about Data Security?

Talking about data security, Amazon says that earning and maintaining customer trust is their utmost priority. Multiple security controls protect Amazon One device. Besides, no data is stored in the device; instead, palm images are sent to the cloud. Therefore, Amazon One is not only quick, reliable and convenient to verify identities and process payments but also highly secure. 

Do people need to have an Amazon account?

Amazon has tried to make the system uncomplicated at every step. There is no need to have an Amazon account to sign up or start using Amazon One. A mobile number and credit card are all you need to enrol yourself to use Amazon One. However, an Amazon account will give people more control as it will allow them to manage information and see their usage history. 

What will change for people at stores where Amazon One will be put to use?

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Amazon has always given people the choice to use its services when, where and how they make sense to them. Even at the two Amazon Go stores in Seattle, where Amazon is going to start using Amazon One, nothing will change for people. People can enter the stores using Amazon Go app, Amazon app, by associate assistance and paying cash or by waving their hands over Amazon One. 

Conclusion

Amazon One is a contactless and convenient way to verify identities and authorize payments. It is secure and promises to provide customers with a hassle-free shopping experience. Amazon is starting to use the device at its two Amazon Go stores in Seattle. It will then expand the usage over a range of locations. Amazon also plans to sell the Amazon One service to third parties and is in talking terms with various interested parties. Looking at the present scenario when social distancing has become the norm owing to COVID-19, people will appreciate and accept Amazon One and will switch to using it in no time. 

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