Home Automation

A brief guide on automation marketing at home

A brief guide on automation marketing at home

Throughout households in India, a lot of people are making a quiet shift to smart equipment. They search for extra gear that can handle routine tasks such as operating lights, fans, air conditioners, heaters, air purifiers, door locks, cameras, and more.

The smart home market consists of networked devices and associated services that allow automation. It could either be a camera that monitors the affairs of the house or a ceiling fan that increase or decreases speed sensing the relief of the owner of the room.

Currently, a smart home is about the connection’s things. Various devices having their IP addresses are connected directly or indirectly to the home WiFi, making it simple to control them. These devices also can monitor specific aspects of a user’s life. 

Some software monitors and tracks a person’s actions, such as the music they listen to in the morning and play that. While smart mattresses can be suitable to a person’s back, smart mirrors also help to reveal health problems, sensors in toilets to examine potential health problems by scanning waste before it’s been flushed.

From being a notion, the word smart has gradually emerged. Consumers now have access to spontaneous technologies and virtual assistants, which can serve as a reminder for their daily chores, plan their day, and also control their appliances.

Boom in Business

Around 2022, the Indian smart home market is expected to be about $6 billion, a two-fold increase from $3 billion estimated in 2020, according to Statista. The number is expected to reach $53.45 billion by 2022 in the world. For instance, Panasonic released an all-smart series of appliances last month.

Customers can also operate their devices anywhere and at any time to know how much power an appliance or device consumes. The technology also carries out self-diagnosis. For instance, an air conditioner is consuming more electricity due to a choked filter. A sensor will automatically send an alert to a technician to come and fix it.

Smart speakers such as Amazon Echo and Google Home made users are acquainted with the notion of using voice commands to stream music and news. This shift to smart homes with in-built intelligence appliances is progressing.

Google works with about 3,500 brands that have 30,000 smart products in the market.

Wipro Lighting has about 3% of its business from smart bulbs in 2019-20 and hopes to get about 15% by FY22. Delhi-based startup Oakter that makes smart devices are planning to release a new smart home product every six months. Philips Smart Lighting also has products that can be controlled through a mobile app or voice assistants like Alexa and Siri. 

This progression in smart devices has led to an increase in data, too. IoT startup Tuya Smart, which processes about 40 million voice commands daily across countries in the world, in January released its cloud server in Mumbai to store data from smart home devices.

IDC India reveals that there are four major uses of smart home devices, and they are: Entertainment and video, lighting, surveillance, and appliances. The first category is the most common with smart TVs and streaming videos. Based on the report made by IDC, about 60% of the premium TVs sold last year were smart.

The demand for some home automation solutions is on the increase because of the uses of cases surrounding connectivity, security, and entertainment. Such systems will work effectively only if there is uninterrupted internet connectivity. As network systems enhance with 5G and some certain technology, smart homes will experience a bigger and better acceptance.

In the latest series of lockers, if anyone tries to break in, it immediately sets off an alarm and sends a text message or give a call to the owner automatically. Based on security reasons, locks are functional units and cannot be activated through smart speakers. 


A smart device must be able to listen, translate and then execute simple commands such as “dim the lights’’. 

Any devices that can perform conveniences will also give threats as well.”There are lots of things that need to be done at the WiFi router level to ensure the privacy and security of smart homes. A smart way to ascertain security is a merging of technology, control, and awareness. The fast-growth of the enlarging industry faces this demanding task of assuring that smart is secure.

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